Feather Hearts began as a love letter to rebellion. Launched in Los Angeles in 2011, by Abigail Hedine and George Christopher. The brand started with cut and sew graphic tops, each one a little loud, a little raw, and a lot unapologetic. What started as a side project quickly caught fire, landing in major retailers. From there, Feather Hearts became more than just a label, it became a movement.
Known for cheeky slogans and femme forward graphics, the brand carved out space in the early 2010s for girls who didn’t want to play it safe. Graphic tees like “The bad news babes” and “In Memory When I cared” turned into cult favorites, earning nods from publications, celebrities and influencers.
Made in Los Angeles using recycled and dead stock fabrics where ever possible, each piece leaned into a tactile, lived-in aesthetic, soft washed cotton, raw hems, and just the right amount of edge. The brand’s online shop opened the door to an international audience, shipping to the UK, Germany, France, and Australia, spreading the gospel of good graphics and bad behavior around the world.
Feather Hearts was never just about clothes. It was about the attitude. The message. The community it built. A quiet riot in cotton form.